Wednesday 29 October 2008

RGB vs CMYK. Introduction to colour management.

READINGS I HAVE DONE ON COLOUR.

HOW TO DO EVERYTHING WITH PHOTOSHOP, COLIN SMITH.
















(UNDERSTANDING COLOUR MANAGEMENT BY ABHAY SHARMA)

Colour management allows users to control and adjust colour when images are reproduced on different devices and media. Colour management is not a trvial subject to understand. Colour management is usually based on profiles that conform to the internationally accepted ICC profile specification. Therefore, it relies on fairly advanced colour science and imaging concepts. 
Colour management has a beauty and simplicity. It is astounding to see the results from a good colour management sytem. 
WHY DOES IT NEEDS EXPLAING?
Colour is perceived by the eye-brain visual system, and our response to colour it based on a number of factors, including such diverse things as the room lighting, what is in the scene, and the mood or age of the obeserver. Colour is a coplex phenomenon. 

COLOUR BY DAVID HORNUG 

We see colour whenever we open our eyes in a lighted space, and colour contrast makes things visible. We perceive qualities like roundness, relative distance, and texture though the brain's inconscious and instantaneous decoding of myriad patches of colour. 

Colour is said to be contained within light, but the perception of colour actually takes place in the mind. As waves of light are recieved in the lens of the eye, they are interpretated by brain as colour. 

GETTING IT RIGHT IN PRINT MARK GATTER

The first thing we need to understand is that RGB refers to different colours of light, whereas CMYK refers to different colours of pigment....









First Things First 2000. A Manifesto For Design.

"The First Things First 2000 manifesto, written and launched by Adbusters magazine in 1999, was an updated version of the earlier First Things First manifesto written and published in 1964 by Ken Garland, a British designer.

The 2000 manifesto was signed by a group of 33 figures from the international graphic design community, many of them well known, and simultaneously published in Adbusters (Canada), Emigre (Issue 51) [1] and AIGA Journal of Graphic Design (United States), Eye magazineno. 33 vol. 8, Autumn 1999 and Blueprint (Britain) and Items graphic design profession's priorities in the design press and at design schools. Some designers welcomed this attempt to reopen the debate, while others rejected the manifesto." (Netherlands). The manifesto was subsequently published in many other magazines and books around the world, sometimes in translation. Its aim was to generate discussion about the graphic design profession's priorities in the design press and at design schools. Some designers welcomed this attempt to reopen the debate, while others reject the manifesto.'


MY OPINION?

I agree that you should have you values and opinions and you choice whether to take a job or not. But you have to work your way up somehow. I do think that design is undervalued from those who have no interaction with the design industry, other than being the viewer of design. Telling my friends that I do Graphic Design for a degree you can tell from their reaction. People assume it is an easy course, a course in Photoshop. Which is far from the truth. But if you talk to those who are involved in art, they will relate with you and Graphic Designers are actually highly respected. One lady once said to me that Graphic Designers are the most talented of artists.

I think this underestimated view of Graphic Designers has come from thinking all graphic design is is, 'advertising dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt tonners, light beer and heavy-duty recreational vehicles.'

However, is it not just a job to fulfil a brief? When we first enter the world of Graphic Design we are going to have to start from the bottom in most cases and work up. The only way to get a feel for the industry and how everything works is this way. Once we get to 'the top' we have to know what we are doing, have some experience.

But the other side to this argument is that do we want to 'dirty' our design reputation with design for dog biscuits? If we are going to get our names our there, should it not be for something more worthwhile?

Understanding Spot colour.


Designers use spot colour
to ensure that a particular
colour in a design will
print. The CMYK gamut does
not cover the full range of
colours visible to the human
eye.Spot colours have
greater intesity and vibrancy
as they print as a solid
colour rather than being
made up of dots.



Spot colours are made from
various base elements, mixed
according to a specific
recipie. The pantone PMS
colour system has developed
to include a wide range of
different colours, uncluding
solid, hexachrome, metallic
and pastel colours.
When printing a spot colours,
it requires its own printing
plate. The more printing
plates you have the more
expsnive the printing process
will be.

Due to expensive costs spot
colours are often the
preferred method of print.
Using two colour variations
is cheaper than having to
go down the four colour
route of CMYK.

This is a good website:
http://www.businesscardsontheweb.co.uk/spot_process_colours.html

Wednesday 22 October 2008

Leeds :)


Another sight I found around town today :) Was by Subway at the bottom of town near the station (ish) The outside of the building was mirrored and curved so it reflected the same image all the way around.

You are a Rock.


Just came across this in Leeds today. Thought the shadowing over this paving stone look pretty. It was interesting how it was the only pavement in the area with a statement/quote on it.

Wednesday 15 October 2008

Machine.

Quite a straight forward brief.

"Time Machine - Development of Communication."
For some reason, the colours have changed on this upload. The outline should be red (like a phone box) and the background a pale orange.

Monday 13 October 2008

Good Design.

New Brief - Good.
Restrictions? None. Just needs to be design for print.
Going to spend the next few days looking for a bit of inspiration before i clarify my ideas/aims.

Artist: Bart de Baets
Party Invitations - 


Tuesday 7 October 2008

Coffee Machine.

My idea behind this, would be to have a line drawing of a coffee machine. 
Something that would be considered useful to students.
And on the illustration could be made up settings? Adapted to the life of a student. 
Such as, instead of the caffeinated button, you could have deadline night. Maybe an instruction guide by the side of it. 



Gunderson Do-All Machine


"The Gunderson Do-All Machine is a colorful, interconnected network of dozens of machines that have been cross-sectioned to reveal their internal operating mechanisms. This artistic feat of engineering was designed by Mark Gunderson to serve as a mechanical tutorial for young and old alike. Created to serve as a fun and educational tool, the Do-All's layout and design allows one to follow the chain reaction from machine to machine while observing the internal cogs, gears and other components that make them work. The variety of machines include an automatically reversing worm gear, a water pump impellar, a governor/gas valve from a 20 horsepower (HP) JC engine, a blacksmith blower/bubble maker, the main line shaft and pulley from an antique corn grinder, a floating gear, a DC 110 volt generator and lights, a 38 to 1 gear reducer, a bicycle light generator, and a fan blower painted to look like a clown. Recent additions include a penny press that creates a commemorative Do-All Machine coin and a rotating satellite dish with cheerful sun and moon images painted on opposite sides."

Don't Panic

New brief is to design a poster for Don't Panic. The theme is..
"Machine."

Definition - 
An apparatus consisting of interrelated parts with seperate functions, used in the performance of some kind of work: a sewing machine. 
A device that transmits or modifies force or motion.
Any of six of more elementary mechanisms, as the lever, wheel and axle, pulley, screw, wedge, and incline plane. 
A typewriter.
A person or thing that acts in a mechanical or automatic manner: Routine work had turned her into a machine. 
A system or device, such as a computer, that performs or assists in the performance of a human task. 
An intricate natural system or organism, such as the human body

I have highlighted the words that have triggered visual 
imagery and ideas.