New Brief - Communication is a Virus, how does it spread?

Me and Emma are working as a creative partnership for this next brief.
We have selected the task to promote the colour red.

Our concept so far, is to celebrate the colour. We intent to produce a package aimed at students that demonstrates, 'paint the town red' or in this case, paint their room red. So the package will be made up of just shades of red and maybe white or black for text and it will include posters and leaflets containing images of things that are red - such as a tomato ketchup bottle. I think it will have a pop art feel to it, as we will use things that are seen often in the public eye that stand out as being red items. The idea is that the posters and leaflets are to put up in the student rooms, so they are "painting" their rooms red.
Also the idea of giving this packages out in envelopes, in ours minds, relates to the idea of spreading like a virus. As you pass it on.

And to document the project, i think we should put a message in the pack asking people to photograph posters in their room. I doubt many people will do this, but we may get a few responses. If not, i shall give the packages to people in my halls and take photographs of that.

Another idea that has just come to mind, is the Royal Mail. We could look at this as another idea, as i think it quite strongly connects to the idea of spreading like a Virus.