Might as well use my sick day to do some work from home.
This is the new poster for the NHS hygiene campaign. Using red and green, to draw on the traffic light awareness system already employed in the NHS to highlight good and bad practices, the posters for the campaign feature detailed photography of well-known hand gestures that work alongside key messages. The images are shown on black backgrounds to ensure they stand out.
‘We were asked to develop an engaging and effective campaign, which we carefully considered and thoroughly researched with the target audience,’ says managing director of 999, Aileen Geraghty. ‘We are confident the campaign will have real standout in busy hospital environments and drive people to take the necessary steps to fight infection.’
