Just looking at Si Scotts work. What takes me by surprise is that this seems like the work of a female, its quite feminine with the delicate features and swirls of the text. Its just quite beautiful typography, very eye catching. It is become his trade mark now, all of his work contains the same kind of swirls. I am unsure of how to take his work, i dont know if that is anything more than the text just being "pretty"
He did typography for the orange advert, i think this is from where he became well known
