milk no sugar

2009-07-07T08:43:00.001-07:00

websites to note,

http://sophisticatedyouth.com/life/

http://www.f2-design.com/graphic_design.php

http://grainedit.com/

2009-07-03T03:29:00.001-07:00

Work Placement.

2009-06-29T03:24:00.000-07:00

Cuba. (research)

an island country in the Caribbean. It consists of the island of Cuba, the Isla de la Juventud, and several archipelagos.
Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city.[8] Cuba is home to over 11 million people and is the most populous insular nation in the Caribbean. Its people, culture, and customs draw from diverse sources, including the aboriginal Taíno and Ciboney peoples; the period of Spanish colonialism; the introduction of African slaves; and its proximity to the United States.

The name "Cuba" comes from the Taíno language and though the exact meaning is unclear, it may be translated either as "where fertile land is abundant" (cubao),[9] or as "great place" (coabana).[10] Additionally, there is the claim that native inhabitants called the island "Cubagua" in the Columbus era starting in 1542

Idea - Cuba is about revolution, what if havana club was considered a revolution.

(cuban revolution, 1959)

2009-06-26T13:09:00.000-07:00

Final One?

Colours Tests.

2009-06-26T13:06:00.000-07:00

2009-06-26T12:58:00.000-07:00

2009-06-26T12:30:00.000-07:00

2009-06-26T12:20:00.000-07:00

Feminism.

2009-06-26T12:18:00.000-07:00

Starts today! :)

2009-06-18T03:32:00.000-07:00

18.19.20.06.09 - Sónar 2009 Trailer from Sónar on Vimeo.

Portfolio Evalutaion.

2009-06-09T14:00:00.000-07:00

So it is the end of Second Year. My aim this year was to create work for my portfolio, as you can't be a Graphic Designer without some work to put in there! I think I have done this, I was quite easily able to fill up my portfolio pages with work that I was happy with.

The start of the portfolio summarises what I want to Foucs on, Print based promotional design. I have included other pieces of work that I have done is well, such as stop Motion. I thought I might as well put it in as it was quite a strong piece of mine, i thought. I just hope it does not confuse what I am all about.

The start of my Portfolio is definitely the strongest, so In my third year I hope to fill the rest of my portfolio with pieces just as strong and then my entire portfolio will be focussed.

There are some weaknesses within my work, but there is something I will always be able to improve on. Since I have noted my focus of creative advertising for print, I now pick up the advertising world alot me, but I do need to get more involved with it.

For my dissertation I have decided to write about the polemics surrounding the colors of Benetton Advertisements. It will allow to discuss a campaign that has had a huge impact on the world, and the brand. It will also allow to discuss some of the negative connotations associated with advertising.

Nice. A good end of Year Video.

2009-06-09T11:31:00.000-07:00

End of Module Evaluation.

2009-05-29T05:28:00.000-07:00

What did I learn from these briefs?

I learnt more about the area that I want to focus on in my third year, image, print based, creative advertising. I enjoyed exploring this, knowing that It was was my speciality was going to be. I enjoyed the Nude brief the most, as I felt it had alot of potential and I could push the boundaries of it, rather than just have one final poster design.
These briefs helped me to clarify what my design work was all about, and what I want to focus on, which has hopefully boosted my confidence.
I felt quite happy with all my final resolutions, but felt i could have developed the Capital one brief a bit more.
I did not know if i would be able to work on three briefs at a time! But i did, and i quite enjoyed being able to swap between them, so that I did not get bored of any of them.

What would i do different next time?

Not get ill! I would have liked to spend a bit longer on the nude brief, but being ill half way through the 5 weeks made this a bit difficult.
If I were to be set the briefs again, i don't think i would do much different, as I felt i managed my time quite well and completed all the projects to the shcedule that i set.

What skills did I use?

I was happy to be able use a bit of photography in my work (nude brief) as it is something i enjoy and am also wanting to improve, as I was not able to explore this in the image module which is what I wanted to do.
I tested my conceptual skills, I struggled a bit at first, but felt I ended up with strong concepts across all projects. I find that i get really stressed If i am not happy with a concept of a brief, as I still consider this to be the most important thing to create good design, and always try and stress that.
I also learnt to simplify! Which is something i wanted to do more after the collobrative brief, this shows in the Postcard design i think.

Do i feel ready to go into my third year?

I feel more confident to go into my third year now, and feel a bit more focused. So overall, I am happy with this module. I feel these final pieces help bring my portfolio together to show what I am really about. I am happy with all the briefs I have completed in the seond year, which is not what I can say about my first year!

Considering logo Design.

2009-05-28T11:10:00.000-07:00

The brief says to increase brand awareness so it seems a bit silly not to put the logo on. But I think it ruins the poster slightly as i like the mystery behind it.
Here are some designs with the logo on.

Nude final Pieces.

2009-05-27T10:02:00.000-07:00

I am unsure if I should use stitching on the final pieces. I have done some variations, I think this are quite good.

I was booked into the print room yesterday before I had chance to do any of this, so I printed them big without the stitching, on sugar paper because they are big on recycling! They look good :)

Business Card Development.

2009-05-25T07:40:00.000-07:00

I scanned the labels in and did a bit of development on Photoshop with them. Although I think what is nice about this business card design, is that they are printed on cotton, which makes them more unique and interesting. So the final piece will be printed on cotton, but i did some of these layouts to get an idea of how they could look.

Summary Board.

2009-05-24T15:37:00.000-07:00

Taking environment into consideration. And presenting all my final pieces.

Nude - Development.

2009-05-24T14:57:00.000-07:00

I thought about what else I could do to support my poster designs. I started off by doing a leaflet, something informative and give away.

But then i went on to doing something simpler, a business card. I thought the posters could be in a drugstore, such as boots, and then could be backed up with a stand with a set of business cards on. The two locations I see my posters being in are the drugstore, where it will be obvious what the poster is about. And also somewhere out of context such as a billboard or in a bus stand. This way, the posters are more intriguing and the meaning is quite ambiguous. This way it may capture more unlikely customers as they log onto the website to see what it is all about.

I don't think it was necessary to include the logo in my designs, i felt it would just make the customer more curious.

Nude.

2009-05-24T14:53:00.000-07:00

These are the two posters I am going to go with. I chose to go with 2 final pieces, on boy and one girl. Although I have a variety of different photos that could be used as posters, these two are what I feel to be the best. I chose one boy and one girl because they said that they want to be considered a uni-sex brand. I felt that the plaits on the girl helped to portray a bigger, or more obvious girl/boy difference. I am happy with these two posters, the only thing that I would change now is, the difference in Background colours, but this is something I can not really resolve now. I am going to try fiddling around a bit more on photoshop and see what I can do.

Direct Mail Research.

2009-05-20T13:56:00.001-07:00

Another thing I could consider is binding. I have thought about sewing down the edge of the leaflet, to give it a 'bound' feeling. It does seem to have to much of a 'printed' feel to it.

Direct Mail Research.

2009-05-20T13:53:00.001-07:00

I like this. It is so simple, and the way it opens is really clever. Something to consider for my capital one Brief. Maybe my envelope could open as the book?

Direct Mail Research.

2009-05-20T13:48:00.000-07:00

I am on a search for innovative direct mail ideas. I feel like my design is a little 'flat' as at the moment it is just an envelope with a leaflet in it. Need some inspiration.

Direct Mail Research.

2009-05-20T13:34:00.000-07:00

This is some really inspirational work. This was done by a guy who is still in his third year at university and has got so far already. Really envious!
I contacted him to get some feedback on my work, he was really helpful.
http://www.headingseven.co.uk/

Nude Brief Photography.

2009-05-19T05:24:00.000-07:00

Robin Hood!

2009-05-17T06:51:00.000-07:00

I thought I would get a bit of inspiration for my robin hood/capital one project and draw him.
I am going to do my mail shot, as a present from Robin Hood :) - 'stealing from the rich and giving to the poor.'

Capital One Adverts.

2009-05-13T11:54:00.000-07:00

I am not really a fan of them, not my cup of tea. But good research for designing their mail shot.

I prefer this one.

Some TV advertisements.

2009-05-13T10:09:00.000-07:00

Not really relevant to the work I am doing at the moment. But i like :)

Research - Benetton.

2009-05-13T10:05:00.000-07:00

I have begun researching into 'controversial' forms of advertising, the obvious place to start it The United Colors of Bennetton advertisements. I could into so much detail whether these advertisements are morally correct or not, but that's what the dissertation is for! I just put these up on my blog as research for my NUDE brief. I have decided to go with some imagery which could be quite ambiguous in a similar way to these adverts, but not quite as extreme.

Clothes Label Research.

2009-05-07T05:51:00.001-07:00

Idea to Remember.

2009-05-05T06:06:00.000-07:00

Business Card. Cut out a credit card shape out of interesting materials - such as bubble wrap. Print my name on the same place on each one. Bind together. Business card to represent use of mixed media!

Interesting Direct Mail.

2009-05-04T12:24:00.000-07:00

This was created by a bank, trying to make them seem more friendlier! I like it. It tells you to 'build your own banker.' It does make the bank come across as more approachable.

Some Cool business Cards.

2009-05-04T12:19:00.000-07:00

A card from a proof reader. The rubber has cleverly been extended!

Magnetic Posters.

2009-05-04T12:12:00.000-07:00

Magnetic Posters, to encourage people to donate money to the WWF.

Anti Theft Lunch Bags.

2009-05-04T12:05:00.000-07:00

A plastic bag with a mould print on it, to prevent people stealing your lunch!

Photography.

2009-04-27T08:02:00.000-07:00

Work Placement!

2009-04-20T11:54:00.001-07:00

Someone give me one please? :(

All-in-one card stamp.

2009-04-16T04:38:00.000-07:00

I found this on another blog, http://www.cuckoodesign.com/blog/.
Just thought it was rather cool!

Another update :)

2009-04-02T16:14:00.000-07:00

Fashion Invite Update.

2009-04-01T08:29:00.001-07:00

Fashion Invitations.

2009-04-01T06:53:00.000-07:00

Fashion Invite Research.

2009-03-31T17:40:00.000-07:00

THEME - MIRROR - VICTORIAN

Victorian Fashion.
Mirror Frame.
Detail from dress.
Frames.
Metallic Paper.
Corset.
Mirror Shatters.
Glass.
Dont drop mirrors.
If they break you get bad luck.
Consider envelope. Sliding mechanism.
Reflection.

Currently working on this blog...

2009-03-09T07:56:00.001-07:00

http://hannah-lloyd-designpractice2.blogspot.com/

Evaluation.

2009-02-13T09:02:00.001-08:00

Evaluation.
A (Hons.) GRAPHIC DESIGN – END OF MODULE SELF-EVALUATION

Hannah Lloyd.

1. What skills have you developed through this module and how effectively do you think you have applied them?

I have developed skills in many areas, i think this module has been the most enjoyable for me. And is also one of my favourite outcomes. There is the obvious, learning how to use after effetcs. I could have learnt alot more than i did, but because i was doing a stop motion, i just needed to know the basics. however, it is something i am keen to develop because i enjoyed doing animation alot.
I have also learnt skills in storyboarding. I did not think i would be good at this because of my lack of confidence in drawing, but i thought i successfully transferred what whats going on in my head down onto paper, even if they were not amazing pieces of art.

2. What strengths can you identify in your work and how have/will you capitalise on these?

As usual, i find the strength in my work, is the concept. It is something i always try and work out before i design something. Which i think is vital when doing motion design. I think generally my resolution is good, and that it shows that a concept is what carries to a good outcome.
I think i had a large amount of development work, showing how i made decisions along the way, selected the photographs that were most effective and did some re-shoots where necessary. Because i was relying on things falling over the way i wanted it to, it took a few shoots to get the right photographs, it was beyond my control at how they would fall.
I think it is obvious that i have enjoyed this project, and have been motivated, i think this shows through with the style of the animation and the quantity of work.

3. What weaknesses can you identify in your work and how could you exploit these more fully?
I have picked up on a few weaknesses, some of the scenes in the resolution are a bit jumpy and may not be as smooth as possible. I started off using my camera at home to do some tests, the photos came out a bit grainy, but then i started to see this a strength and thought it would be useful to portray what i want. It has more of an old fashioned feel to it, and adds to the "retro" feel. I got some feedback from this, and people seemed to agree. I was worried it would come across as just being poorly done.

4. Identify four things that you will do different next time and what do you expect to gain from doing these

1. Use the studio more. For this project, the home environment for taking photographs was more suitable to my project, but for all other projects it is essential to use the studio.
2. Improve time management, so that I have time to create or do everything that I want to.
3. Show more people my work, get feedback before i have finished! I need to be more confident with my work, and feel i can show it to anyone. They are just going to give me ways to improve it.

5.How would you grade yourself on the following areas:
(please indicate using an ‘x’)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 3
Punctuality 4
Motivation 5
Commitment 4
Quantity of work produced 4
Quality of work produced 4
Contribution to the group 3

My animation :)

2009-02-10T17:08:00.000-08:00

some photoshop work for my sister...

2009-02-03T15:36:00.000-08:00

It's been a while..

2009-01-28T08:33:00.000-08:00

Thought I would update on here again since I have just been using my other blog recently.
Have had alot on recently work wise and social life! But after the talk with Fred, it seems i am not even going to have a social life anymore...
Anyway, still on the search for a placement. Am praying that I can go to Japan :) Appreciate all that is being done for me.

The top toys brief? Going ok, but i had to pick an idea that meant buying alot of items, and all these items happen to be sold out everywhere! I have the dominos now and have started photographing those, but just had to order an etch-a-sketch. I think the stop Motion will look really good once it is done, I can't wait to get started on it!

Toys of the 90's.

2009-01-13T04:19:00.000-08:00

Day one of the new brief.

Have a few hours to create a mood board of our art direction for the new brief.

We have to create a title sequence for the top 10 best/worst.... for e4.

Having looked at my childhood toys, i decided to do something that is not completely personal and can relate to other people, i am going to look at the top ten best toys of the 90s.

TY Beanie Babies

Polly Pocket

Pokemon

Rubik;s Cube

Space Hoppers

Super Soakers

Pound Puppys

Tamagotchi

Step it

Buzz Lightyear

Furbys

Gameboy

Lego

My Little Pony

Sega

Yo-Yos

Etch a Sketch.

2009-01-08T08:45:00.000-08:00

Is this real? If so thats amazing. I don't get how he managed to do it.

Cake!

2009-01-08T07:01:00.000-08:00

Picture of our cake competition entry!

:)

2009-01-07T17:40:00.000-08:00

The lengths i go to.

2009-01-07T15:49:00.000-08:00

I want to go here.

The Museum Of Childhood.
How good would this be for my project?
Considering going to London for the day on Sunday.

Toys :)

2009-01-07T14:44:00.001-08:00

Plan... i have a fair few photos now..180 to be exact.
But theres only about 5 photos within that.
I got a little too interested in all the warn out detail and damage to the packaging. Just shows its been loved!

-Try some Charity Shops, ask to photograph some of the second hand toys. Or buy some cheap ones.
-Catalogues.
-Photo! Photo!
-Other methods of recording? Do some rubbings, drawings, scans?

It can't be a slow moving project due to the lack of time!!

Toys Research...

2009-01-07T08:23:00.000-08:00

A list of the most Expensive Toys

Best Modern Toys

Inspired By James May!

Vintage Toy Box

I have had a change of heart...

2009-01-07T08:19:00.000-08:00

I keep doubting my original choice.. have decided to change it to something else that i am completely happy with. I have chosen... toys!
Best toys.
Top Ten Toys.
Works lots better. I am more interested in vintage and collectable toys, but will look at new and old. Going to have to work hard to catch up though. But have already got quite a bit of research and a loft full of old toys and childhood memories!

Signs. What to do next.

2009-01-07T06:45:00.000-08:00

Right. Keep questioning my choice of topic.
It's just the best bit, i am researching signs.
And then i think... best?
Best signs sounds a bit dull.
I have found some funny signs.
So i think best thing to do -
Continue taking photographs and split into different categories..
Best - Funny.
Best - Visually.
Best - At instructing.
Then i start to think about how can i bring top ten into this? Well, i guess i will present my work and see where i go from there.
I am going to have to stick with it now, too far in and too late!

Just because i think its nice..

2009-01-07T04:51:00.000-08:00

Signs.

2009-01-06T16:07:00.001-08:00

Here as a reference!

http://www.telegraph.co.uk/travel/picturegalleries/signlanguage/3917183/The-best-of-Sign-Language.html

London Photos..

2009-01-03T13:48:00.000-08:00

London :)

2009-01-03T13:12:00.001-08:00

Me and my boyfriend went to London for New Year, really was a good trip :) And was very patient with me, stopping every few minutes to take photos :/
These are the best shots, my focus of most of the photographs was signs as this is what i am doing for my next project.

Signs.

2008-12-27T14:51:00.000-08:00

Best/Worst.

2008-12-26T11:10:00.000-08:00

So, i am determined to create a high quality body of research. And have spent the first week decided what to do it on. Typical of me really, anyway, i got a book for christmas that helped me to decide. I am going to base my project on signs. It's something i would not have thought of unless this book was given to me, immedietly you would nto consider signs to be interesting, but if you are really looking they are, if you take them out of context, change the context, photograph them, think about what they really are - simplified information.
Best or Worst?
Do i want to question the symbol as being sucessful or not?
It could be quite funny to look at the worst signs, maybe i could change the context of the good signs to make them into bad signs.
Go beyond road signs. Look at sign language. How it is unervisal, making it a good sign.
I am going to look at the best signs.
How about looking at superstitious signs.
I am getting a little too excited over all these possibilities.

Final pieces from design4 print module. (ignore the dodgy colours on last two)

2008-12-13T06:42:00.000-08:00

New Frank Advert.

2008-12-06T13:19:00.000-08:00

Evaluation.

2008-11-25T04:16:00.001-08:00

So here it is, deadline day. And now time to reflect...

I hope to think i have fulfilled all the requirements for this module.

BA (Hons.) GRAPHIC DESIGN – END OF MODULE SELF-EVALUATION

Hannah Lloyd.

Level 02 Semester 01 Credit Value 20

1. What skills have you developed through this module and how effectively do you think you have applied them?
I have developed organisational skills in this module I think. Previously I was quite disorganized with presenting my work when it came to submission. I hope that I have improved on this.
Within the module, I have learnt skills in many print processes. Particularly about preparing documents for lithography printing, which I looked closely when, producing the vouchers (good brief) by researching into the printing company “printing.com.”
At the start of this module, for the good brief, I found that I struggled to try and explain my idea, and was told to improve my communication skills! I hope that I have improved on this now, and have started preparing for Crits more, already knowing what I am going to say and show to the group. This also allows for me to gain better feedback from Crits, greatly improving the development of my work. The requirement of presenting A2 boards I think helped to bring my idea together, and this is something I will continue to do throughout the rest of my projects.
I have learnt the things to consider when preparing documents to be sent to print in industry, to consider the cost, the stock, the most appropriate method.

2. What approaches to generating work and solutions to problems have you developed and how have they helped?
I have developed my conceptual skills a lot, thinking through every decision, and the reasons behind every decision. I have stared to make decisions quicker, although I change my mind within my idea too much when it came to deciding on the final deliverables. I have started to develop my ideas more through primary research such as collecting retails graphics. Also doing paper based designs before jumping onto the computer, I looked at existing retail design out there, and this helped me to progress through to my own idea. I also asked around shops to collect envelopes for receipts, this gave e some quite useful primary research, even though I decided not to use this in my final deliverables, the process of going out and talking to shop assistants gave inspiration and ideas.
3. What strengths can you identify in your work and how have/will you capitalise on these?
Starting with the design4print brief, I think that the strengths within my work is the development. I found this just came naturally when designing, I would consider different variations before finalising my idea.
I think the branding of my work – gratis, is quite strong. And I enjoyed the process of conceptualising and pushing the message. I think you can see a clear development of this.
The strongest part of this design4print brief I think is the concept, as I have a reason for all the parts of my package. The bag –refers to shopping and spending money, The voucher – refers to offers and money, The Card – refers to a credit card. And the reason for having everything relating to money is because, nothing in life is free, it may be free from money, but there is always a price to pay.
I also think the research I did from printing.com was quite extensive, including sending off for a package to receive samples, going in and talking to them personally, and working to their requirements for size etc.

4. What weaknesses can you identify in your work and how could you exploit these more fully?
I don’t think I fully exploited the use of printing methods. The bag should have been done through screen print, but by the time I had made this design decision, it was too late and I did not have enough time. I used transfer paper to represent my idea, and imposed design onto the bag using Photoshop, but I wish I could have actually got the design screen-printed.
I started to change my idea quite a lot when it came to deciding on deliverables, I think that I need to be more decisive as this is why I ran out of time to screen print.
I could have done some more extensive primary research, I did go out and talk to shop assistants, but maybe have got more research or opinions from my audience, art and design students.

5. Identify five things that you will do different next time and what do you expect to gain from doing these

1. Be quicker with my decisions within my idea, so that i have more time to produce everything that i want to produce.
2. Improve time management, so that I have time to create or do everything that I want to.
3. More Artist Research to influence my idea.
4. More extensive Primary research, go a bit further than just collecting. Interviews with audience, to allow for more inspiration and ideas.

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 3
Punctuality 4
Motivation 3
Commitment 3
Quantity of work produced 3
Quality of work produced 3
Contribution to the group 3

Vouchers.

2008-11-18T08:08:00.000-08:00

Letterpress

2008-11-17T12:56:00.000-08:00

offset lithography

2008-11-16T09:39:00.000-08:00

The main print process i would use in my project is offset lithography. This is the most commonly used print process, where an inked image is transferred from a plate to a rubber blanket and then onto the printing blanket. The offset technique employs a flat image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

Offset printing advantages

Advantages of offset printing compared to other printing methods include:

Consistent high image quality. Offset printing produces sharp and clean images and type more easily than letterpress printing because the rubber blanket conforms to the texture of the printing surface.
Quick and easy production of printing plates.
Longer printing plate life than on direct litho presses because there is no direct contact between the plate and the printing surface. Properly developed plates running in conjunction with optimized inks and fountain solution may exceed run lengths of a million impressions.
The more you print, the less you pay per page, because most of the price goes into the preparation undergone before the first sheet of paper is printing and ready for distribution. Any additional paper print will only cost the client paper price (and ink), which is very minimal.

Offset printing disadvantages

Disadvantages of offset printing compared to other printing methods include:

Slightly inferior image quality compared to rotogravure or photogravure printing.
Propensity for anodized aluminum printing plates to become sensitive (due to chemical oxidation) and print in non-image/background areas when developed plates are not cared for properly.

Local Printers (Leeds)

2008-11-05T03:53:00.000-08:00

printing.com Leeds, Third Driest Ltd, Unit 2, St George House, Great George Street, Leeds LS1 3DL.

Approx. 0.4 miles (0.7 km) from you. Map.

printing.com @ Print Ideas, 452 Roundhay Road, Oakwood, Leeds LS8 2HU.

Approx. 3.0 miles (4.7 km) from you. Map.

printing.com @ The Factory, 4-6 Church Lane, Pudsey, Leeds LS28 7BD.

Approx. 4.1 miles (6.5 km) from you. Map.

printing.com Bradford, 73 Manningham Lane, Bradford, West Yorkshire BD1 3BA.

Approx. 8.0 miles (12.8 km) from you. Map.

printing.com @ Siddall Colour, Horncastle Street, Cleckheaton, West Yorkshire BD19 3JL.

Approx. 8.1 miles (13.0 km) from you. Map.

RGB vs CMYK. Introduction to colour management.

2008-10-29T10:29:00.000-07:00

READINGS I HAVE DONE ON COLOUR.

HOW TO DO EVERYTHING WITH PHOTOSHOP, COLIN SMITH.

(UNDERSTANDING COLOUR MANAGEMENT BY ABHAY SHARMA)

Colour management allows users to control and adjust colour when images are reproduced on different devices and media. Colour management is not a trvial subject to understand. Colour management is usually based on profiles that conform to the internationally accepted ICC profile specification. Therefore, it relies on fairly advanced colour science and imaging concepts.

Colour management has a beauty and simplicity. It is astounding to see the results from a good colour management sytem.

WHY DOES IT NEEDS EXPLAING?

Colour is perceived by the eye-brain visual system, and our response to colour it based on a number of factors, including such diverse things as the room lighting, what is in the scene, and the mood or age of the obeserver. Colour is a coplex phenomenon.

COLOUR BY DAVID HORNUG

We see colour whenever we open our eyes in a lighted space, and colour contrast makes things visible. We perceive qualities like roundness, relative distance, and texture though the brain's inconscious and instantaneous decoding of myriad patches of colour.

Colour is said to be contained within light, but the perception of colour actually takes place in the mind. As waves of light are recieved in the lens of the eye, they are interpretated by brain as colour.

GETTING IT RIGHT IN PRINT MARK GATTER

The first thing we need to understand is that RGB refers to different colours of light, whereas CMYK refers to different colours of pigment....

RGB vs CMYK Forum Q & A

Spot colour vs Process

First Things First 2000. A Manifesto For Design.

2008-10-29T09:47:00.000-07:00

"The First Things First 2000 manifesto, written and launched by Adbusters magazine in 1999, was an updated version of the earlier First Things First manifesto written and published in 1964 by Ken Garland, a British designer.

The 2000 manifesto was signed by a group of 33 figures from the international graphic design community, many of them well known, and simultaneously published in Adbusters (Canada), Emigre (Issue 51) [1] and AIGA Journal of Graphic Design (United States), Eye magazine no. 33 vol. 8, Autumn 1999 and Blueprint (Britain) and Items graphic design profession's priorities in the design press and at design schools. Some designers welcomed this attempt to reopen the debate, while others rejected the manifesto." (Netherlands). The manifesto was subsequently published in many other magazines and books around the world, sometimes in translation. Its aim was to generate discussion about the graphic design profession's priorities in the design press and at design schools. Some designers welcomed this attempt to reopen the debate, while others reject the manifesto.'

MY OPINION?

I agree that you should have you values and opinions and you choice whether to take a job or not. But you have to work your way up somehow. I do think that design is undervalued from those who have no interaction with the design industry, other than being the viewer of design. Telling my friends that I do Graphic Design for a degree you can tell from their reaction. People assume it is an easy course, a course in Photoshop. Which is far from the truth. But if you talk to those who are involved in art, they will relate with you and Graphic Designers are actually highly respected. One lady once said to me that Graphic Designers are the most talented of artists.

I think this underestimated view of Graphic Designers has come from thinking all graphic design is is, 'advertising dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt tonners, light beer and heavy-duty recreational vehicles.'

However, is it not just a job to fulfil a brief? When we first enter the world of Graphic Design we are going to have to start from the bottom in most cases and work up. The only way to get a feel for the industry and how everything works is this way. Once we get to 'the top' we have to know what we are doing, have some experience.

But the other side to this argument is that do we want to 'dirty' our design reputation with design for dog biscuits? If we are going to get our names our there, should it not be for something more worthwhile?

Understanding Spot colour.

2008-10-29T09:44:00.000-07:00

Designers use spot colour
to ensure that a particular
colour in a design will
print. The CMYK gamut does
not cover the full range of
colours visible to the human
eye.Spot colours have
greater intesity and vibrancy
as they print as a solid
colour rather than being
made up of dots.

Spot colours are made from
various base elements, mixed
according to a specific
recipie. The pantone PMS
colour system has developed
to include a wide range of
different colours, uncluding
solid, hexachrome, metallic
and pastel colours.
When printing a spot colours,
it requires its own printing
plate. The more printing
plates you have the more
expsnive the printing process
will be.

Due to expensive costs spot
colours are often the
preferred method of print.
Using two colour variations
is cheaper than having to
go down the four colour
route of CMYK.

This is a good website:
http://www.businesscardsontheweb.co.uk/spot_process_colours.html

Leeds :)

2008-10-22T11:46:00.000-07:00

Another sight I found around town today :) Was by Subway at the bottom of town near the station (ish) The outside of the building was mirrored and curved so it reflected the same image all the way around.

You are a Rock.

2008-10-22T11:39:00.000-07:00

Just came across this in Leeds today. Thought the shadowing over this paving stone look pretty. It was interesting how it was the only pavement in the area with a statement/quote on it.

Machine.

2008-10-15T13:03:00.000-07:00

Quite a straight forward brief.

"Time Machine - Development of Communication."
For some reason, the colours have changed on this upload. The outline should be red (like a phone box) and the background a pale orange.

Good Design.

2008-10-13T05:57:00.000-07:00

New Brief - Good.

Restrictions? None. Just needs to be design for print.

Going to spend the next few days looking for a bit of inspiration before i clarify my ideas/aims.

Artist: Bart de Baets

Party Invitations -

Coffee Machine.

2008-10-07T03:16:00.000-07:00

My idea behind this, would be to have a line drawing of a coffee machine.

Something that would be considered useful to students.

And on the illustration could be made up settings? Adapted to the life of a student.

Such as, instead of the caffeinated button, you could have deadline night. Maybe an instruction guide by the side of it.

Gunderson Do-All Machine

2008-10-07T02:49:00.000-07:00

"The Gunderson Do-All Machine is a colorful, interconnected network of dozens of machines that have been cross-sectioned to reveal their internal operating mechanisms. This artistic feat of engineering was designed by Mark Gunderson to serve as a mechanical tutorial for young and old alike. Created to serve as a fun and educational tool, the Do-All's layout and design allows one to follow the chain reaction from machine to machine while observing the internal cogs, gears and other components that make them work. The variety of machines include an automatically reversing worm gear, a water pump impellar, a governor/gas valve from a 20 horsepower (HP) JC engine, a blacksmith blower/bubble maker, the main line shaft and pulley from an antique corn grinder, a floating gear, a DC 110 volt generator and lights, a 38 to 1 gear reducer, a bicycle light generator, and a fan blower painted to look like a clown. Recent additions include a penny press that creates a commemorative Do-All Machine coin and a rotating satellite dish with cheerful sun and moon images painted on opposite sides."

Don't Panic

2008-10-07T02:36:00.000-07:00

New brief is to design a poster for Don't Panic. The theme is..

"Machine."

Definition -

An apparatus consisting of interrelated parts with seperate functions, used in the performance of some kind of work: a sewing machine.

A device that transmits or modifies force or motion.

Any of six of more elementary mechanisms, as the lever, wheel and axle, pulley, screw, wedge, and incline plane.

A typewriter.

A person or thing that acts in a mechanical or automatic manner: Routine work had turned her into a machine.

A system or device, such as a computer, that performs or assists in the performance of a human task.

An intricate natural system or organism, such as the human body.

I have highlighted the words that have triggered visual

imagery and ideas.

My Statement.

2008-09-30T02:05:00.000-07:00

I originally had it has "contact" but after looking at definitions, i think "communicate" would be better. Contact refers more to the act of physically touching someone. Whereas, i am referring more to the contact through communication.

Communicate - Join or connect. Transmit thoughts or feelings. The exchange of thoughts, messages, or information, as by speach, signals, writing or behaviour.

Thinking about my image..

Need to pick something out of my sketch book that refers to this statement and that i can use for the colour4print brief.

I originally used 6 postcards, as i felt this summed up communicate in the simplest way.

I really need to do a bit more development here, looking into communication and finding an image that will allow me room to experiment.

Have been doing some studying! Trying to get my head around all this theory.

Colour management is a process that governs how colour is translated from one piece of equipment in the printing process to another. Gamuts are RGB and CMYK. When a colour is outside of the cmyk gamut it may not be printed as the exact colour you see on screen as it is a best guess replacement.

Each device used in the graphic design and printing industries produce a certain array of colours called a colour space.

Its Nice to be Nice.

2008-09-29T06:52:00.000-07:00

Have a bit of time to kill between sessions at college. Here are some images/designs that appealed to me =)

Jason Munn.

2008-09-29T06:43:00.000-07:00

Subtractive Colour VS. Additive Colour.

2008-09-29T05:59:00.000-07:00

Subtractive - the more colours you layer on top of each other the less light is reflected - colours are subtracted so it becomes darker until you end up with black.

Subtractive colours is what happens when you mix paint, print a picture, or highlight a word on a page.

Additive Colour - The exact reverse of Subtractive colour, the more colours you mix the lighter it becomes.

Additive colour occurs with televisions, computer monitors and all screen based images.

Additive colours model involves light emitted directly from a source.

Greyscale.

2008-09-29T05:52:00.000-07:00

Greyscale images are distinct from black and white images. Black and white images have only two colours - black and white. Greyscale images have many shades of grey between them.

Colour images are often built of several stacked colour channels. RGB images are composed of three independant channels for red, green and blue. Being every single channel also a single channel, they can be managed easily as independent greyscale images.

CMYK

2008-09-29T05:43:00.000-07:00

(cyan/magenta/yellow/key back)

Often referred to as process colour, or four colour.

It is a subtractive colour model, used in colour printing.

It works by partially or entirely masking certain colours on the typically white background.

It is called a subtractive model because inks subtract brightness from white.

Traditional printers often use Pantone spot colours when printing Work. Spot colours are mixed like paint and printed one at a time.

-----------

CMYK is a subtractive colour model. used in
colour printing. Where two colours overlap,
only one additive primary is visible.
Blue is formed where cyan and magenta overlap.
Cyan and Yellow overlap to produce green.
Magenta and Yellow combine to form red.
Where all the subtractive colours overlap,
black is produced.

Because of the issue of converting from RGB to
CMYK for printing. It is important that designers
use swatches when designing if an exact colour
is important. Swatches provide the designer with
a printed example of what the colour will look like
on paper. The selected swatch can be entered into
photoshop with a code provided nezt to the swatch

The CMYK colour model is used in the printing process. RGB is produced
using light and nto on a printing page. This is where CMYK comes in.,
The four colour printing process used four printing plates. When the
colours are combined on paper, they form small dots, but the human
eye sees the full image.

When designing on screen you will mostly be
working in RGB, although your printed final
piece will be CMYK. As you can see in the
colour swatched to the left, there is a
slight shift between the RGB and CMYK colours.

Colour4Print

2008-09-29T05:29:00.000-07:00

This module is going to be looking at the different colour Systems.

RGB - (red/green/blue - screen based.)

A colour model using the additive primary colours red, green and blue. Video Systems use RGB data to create screen images.

An additive model in which red, green and blue light are combined in various ways to produce other colours.

Short for Red, green and blue; the primary colours used to stimulate natural colour on computer monitors and television sets.

To form a colour with RGB. Three coloured light beams must be super imposed (reflection from a while screen) Each of the three beams is called a component of that colour.

The RGB model is additive in the sense that three light beams are added together.

So.. back to college.

2008-09-27T06:17:00.000-07:00

Feels strange to be back at college again, straight back into the work. This module we will be looking at the colour system based on our summer sketch books.

My theme, from my summer work is "contact." Whilst i was keeping my sketch book of the summer, i recorded conversations, received letters and e-mails and kept a journal of these activities. It was quite a personal sketch book, and does not really have much meaning or make sense to anyone but me.
I am going to carry on with the sketch book even though summer is over as we are most likely going to have to do some more research anyway and i am finding it quite interesting anyway.

Look at this...

One of those adverts that you just think. Thats beautiful!

Green & Purple.

2008-09-17T04:17:00.000-07:00

I decided on these two colours. They are opposites on the wheel and are therefore complimentary colours.

2008-09-14T04:59:00.000-07:00

September 08. Zakynthos.

End of Summer...

2008-09-14T04:55:00.000-07:00

How quick did that go?

How beautiful! September 08. Kefalonia.

Change the world for a five...

2008-06-08T15:02:00.000-07:00

This is a book that gave us the inspiration for our project. We like the concept behind it - ways to change the world. Its quite quirky. I have referred to this book earlier on in my blog, but thought i should upload some photos of it.
My favorite is the one above, with a postcard. On the left it says, "Nice to do. Nice to Get. What is there not to like about it?" and then on the otherside is a postcard, with the start already written - i have never told you this, but...
It is something that is just really thoughtful. And is a nice what of interpretating how to change the world - as it is something really subtle but would make a difference.
But it was the idea of type and object that me and jai really liked - you give them something to do and provide them with something to persuade them to do so..

Deadline!

2008-06-06T01:53:00.000-07:00

So, its the deadline today. Time to reflect? I hope i have done alright in PPD. I have enjoyed doing my blog, and have got a large quantity of stuff of my own work and artist research. However.. was not very organized with all my evaluations eek. Hopefully that part wont affect me passing or failing, as i think i have been reflecting and evaluating as i went along it notebooks and sketch books. I do feel i have learnt aaalooot this year, it took me a while to get into it but i really think i work in a different way now and for the better - concept audience and message!!! =)

....

2008-06-05T08:42:00.000-07:00

Graphic Design is...

Anything.

That solves a problem visually.

Speaking from Experience Final Crit

2008-06-05T08:24:00.000-07:00

I thiiiink it went alright, was hard to tell if people thought it was successful. I don't think people realised that our aim was to make there uni experience more enjoyable and help people who are missing home.
What we need to do now - re-craft some of the postcards. Jai is making hers now. And then i need to sort out packaging. Blah.

Can't wait until this is done! I do love this project but it is getting a bit tedious now, trying to make it perfect!

Sao Paulo No logo: the effect of a city without advertising

2008-06-04T12:07:00.001-07:00

I read about this in creative Review aaages ago, but it just cropped up on a blog i came across.

"For the past eight months, Tony de Marco has been documenting the systematic removal of all advertising in the city of SÃ£o Paulo. Since 1st January 2007 SÃ£o Paulo has been living under the new â€˜clean cityâ€™ law, this bans all advertising: no billboards, no fliers, no neon signs, no electronic panels â€“ a blank city "

Jeep Parking

2008-06-04T12:02:00.000-07:00

What a clever way of advertising! It's just so clever, when i see something like this i like to try and work out how they thought of this ideas, work out the train of thought. However, general opinion of this advert seems to be that it has already been done before, i have never seen it, but if it has then it makes it less exciting!

Speaking From Experience

2008-06-04T11:45:00.000-07:00

My part of this project is almost finished now! :) Just need to work on the packaging a bit.. well alot ..
Am really happy with the outcome of my postcards, especially the halls category, because those postcards are quite interactive i think with how they have been designed.

These are the best ones i think (above)

I am really impressed that we managed to find some magnetic material that you can print onto too! Its not verrrry magnetic so have had to put it in a little package but it still has the same effect :) A big weight of my shoulders now i have got the majority of this done.
Jai's should be done soon, and then the crit tomorrow.
We are going to aim to have it completed by Thursday so that we can spend the evening doing ppd stuff and then not have to stress over the weekend - we do have alot planned already!!

Lets just hope they do not rip it in the crit....

Amelia Roberts.

2008-06-01T10:37:00.001-07:00

Global Warming.
A set of two posters commenting on how the West blame China’s carbon emissions as a main cause of Global warming. Yet
the West seem unaware that they are fueling China’s industrial revolution.

I like how they are a set of posters. It tells a story, making it quite easy to understand. The use of the two labels - "Made in China" and "Brought by us" - are so clear and straight to the point, i think it is an appropriate typeface as well, it is the type that would actually be used on these products when it actually says made in china. I think its a play on words is well, as we are labeling china as the cause for Global Warming.
The best bit of this design is how the object have been positioned in the shape of a factory and then the second poster has been manipulated to get a destruction feel to it.

us design studios.

2008-06-01T10:27:00.000-07:00

This is a design group that i included in my Presentation, I think i work in a similar way to this design group, as they work conceptually like i do.
I like how literally they have taken the idea of comparing workers to that of conditions that chickens live in.

The way chickens are handled and cared for are continually on debate, i know more about this topic than i do about the working conditions of humans. Because the majority of us eat eggs, the care of the chickens is something we are kind of responsible for. It is something we all seem to understand, as there as been so much about it on the news.
Working conditions are a bit of a rare topic to be debating, so putting the human into the package of the chicken kind of brings back familiarity and understanding, it gives us something to compare it on. The concept of comparing Office working conditions to Free range chickens is just really strong, and the way they have dealt with it is even better. The fact that they have packaged the human in such a clever way makes the message so much more straight forward and clearer. The design has obviously been clearly and really thought out, as every detail is considered - the way the human is positioned, the text and materials. It is just very well done!

What is Graphic Design Posters?

2008-06-01T09:42:00.000-07:00

My Interpretation of Graphic Design...

2008-06-01T09:26:00.000-07:00

I still have a similar understanding of the term Graphic Design as to the start of the year, i would just say i have a clearer one.
I see Graphic Design as a visual art that communicates a message to a specified audience. It is a broad subject, that can be broken down into many categories - Typography, Image, Photography, Print, Publicity, Packaging, Illustration, Moving Image, Web Design. Graphic design is a Visual Language, in my mind it actually is it's own language expect that if designed well the designs can be universally recognized regardless of culture - for example, the coca-cola logo. Unlike, the spoken word it can not be understood worldwide. This is what is so great about art & design. There are those that prefer to express with a spoken word, and those that can express through art and image. But everyone can understand, or at least take away their own interpretation, of something that is expressed with art.

What is the point of Graphic Design?

Sounds quite cliche.. but think about the world without it. It would be dull and boring and no visual identity. It allows for companies and people to express themselves via image, to get themselves known. Design makes our community much more interesting.